Superbird


As the Lead designer at CKBG I have been managing, designing and art directing for the brand Superbird. A bold smooth and tasteful tequila brand offering smooth bottled tequila, as well as canned cocktails. 

JULY FOURTH

to celebrate the 4th of July I searched for the right concept for 4th of July and landed on Bruce Springsteen’s Born in the USA iconic imagery, I reshot the image with a can of Superbird, and came up with the tagline “red white, and blue agave” to highlight Superbird’s signature ingredient




Halloween

For Halloween I was approached to do a shoot on a budget, and to incorporate some motion into it. Having worked with the brand for a while, I understood that I would need to do something where I would need assets available for each SKU. I leant into the idea that Superbird tastes so good that everyone wants some, and depicted everyone at the party trying to get their hands on a can or bottle.



Paloma:


To Celebrate Superbird Paloma receiving a 96 score on ready to drink canned cocktails, I did a shoot for a paloma takeover of instagram. The idea was Paloma vision, with Superbird’s Paloma you see the world in Rose colored glasses, and also highlighting the fresh grapefruit in the can.


Superbird cocktail zine

A tabloid printed cocktail book for Superbird tequila, showcasing the range of drinks that can be made with our different offerings. The zine takes inspiration from tabloids and zines, integrating Superbird’s different branding elements and illustrations

Stuzzi

Stuzzi is a high-end hot sauce that is informed by both modern luxury and classic Italian sensibilities. For the launch of their brand and digital presence, we created a collection of images that show off bottle itself , the world it lives in, and the traditional roots that ground Stuzzi's commitment to quality.

Instagram Stories and posts

For the instagram, we have been working to find a blend of articulating the high quality luxury brand of stuzzi, while also expressing it’s authenticity, and not making it look overly polished. We achieved that by displaying our brand elements, in the form of the logotype and lockup, as well as simple quote posts, along with photos of the peppers in the field, and drying in their signature process, visualizing Stuzzis blend of luxury and authenticity. I also photographed a box of Stuzzi against a background that can be changed, showing how it can go anywhere. The founder originally carried a chili with them, in case they needed spice and an aerial shot of the box almost looks like a postcard of Stuzzis travels among all dishes.


Doladira

Doladira is an Italian Alps inspired aperitif with the freshest ingredients sourced from the Italian Dolomites. One of its notable features is that it has 60% less sugar than the leading apertivo (Campari or Aperol).  It has the ambitious goal of bringing European aperitivo culture to the US. To boost awareness of the knowledge of the apertivo we have been doing bartender and cocktail profiles on instagram to highlight their uses and boost awareness of the brand, bars, and drinks.

bartender profile and photography // collaboration with january spirits